The GOAL of Public Relations in JCCUL’s Communication’s plan is:
To make the League more visible and the Credit Union Movement more appealing as a financial co-operative for savings and investments and ultimately to increase growth in savings, loans and membership in the Credit Union Movement.
This is done by:
Maintaining the visibility of the Movement in the financial marketplace
Promoting credit unions as safe and sound savings co-operative
Creating awareness of the credit union system and the guiding principles
Portraying the Movement as a good corporate citizen
Lobbying on national issues and issues affecting the Credit Union Movement.
Maintaining contacts with Government functionaries and agencies.
Developing and maintaining contact with the media
Preserving the relationship between the League and its member credit unions through various incentive programmes
The Public Relations Programme targets:
Credit union members
Potential credit union members
Credit union leaders (managers, staff, volunteers)